Sires menswear, a family owned business, was started in 1972 as a factory direct store selling almost exclusively products made by our parent company and sold directly to the public. This allowed Sires to sell quality locally made suits, sport coats and trousers through our fledging retail operation at prices well below any of our competitors.

Since the first store was opened in Nicholson St Brunswick the group has expanded to have 11 locations around Melbourne and Geelong. As times have moved on we have expanded our ranges to include a full range of casual wear, accessories and in selected stores a quality range of Shoes to complete your outfit.

Our philosophy remains committed to offering quality products at the best possible prices, we still sell “Direct to the public” our core range of Suits, Trousers, Sport coats and we have added Business shirts under the Sires label.